Inbound marketing is a relatively new marketing methodology that attracts leads rather than pushes advertising at them. Inbound leverages the power of the Internet and intersects buyers where they are in their journey to find you and your products or services. Inbound is effective at every stage of the sales funnel.
According to recent data, inbound marketing is still a new concept to many individual companies, but it’s no longer a new trend—the principles are now well-entrenched. This year, you should have some sense of urgency to start doing inbound or to ramp up your tactics from your previous years’ engagements.