NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why Commercial Cleaning Marketing Never Works Out the Way You Plan

March 25, 2017 | by Fred Thompson | in Web Development, Inbound Marketing, Content, Social Media

“Social Media marketing is an increasingly important asset for your business in getting found by your potential buyers on the web.” Source Forbes 8/11/2014 

I am sure that you have heard of Facebook by now. With 1.3 billion users on Facebook worldwide and an impressive 22% growth from 2012 to 2013 and even more from 2013 to 2014, why wouldn’t you be on Facebook promoting your business? I will admit I have been a Facebook user (or addict) for a while now. There is something that just fascinated me about how all of it worked and how quickly you could interact with your customers online. But one of the biggest challenges that I have seen for the past decade are businesses using Facebook the wrong way to promote their business online.

Now I thoroughly understand that everyone is not a technical genius and understanding Facebook or Social Media may not just instantly assimilate into your brain. We all have great plans, but they don't always work out the way that we planned them. Most social media gurus miss even some of the basic steps in Commercial Cleaning Marketing. So here is a great new discovery or just a friendly reminder on how to really attract people for your Commercial Cleaning Business.


Read More [fa icon="long-arrow-right"]

8 Link-Building Tips to Grow Your Inbound Marketing for Log Homes

March 22, 2017 | by Fred Thompson | in Inbound Marketing, Content, Social Media

What are outbound links? How do links really affect Inbound Marketing for Log Homes businesses? All these questions are often confusing and leave people pondering what you really should do within their website.


An online business that doesn’t generate inbound links is like a car without gas. It exists but doesn’t work. It can’t go anywhere. So how can you generate links? The reality is that you can’t. One of the most recent strategies that has developed in recent years is purchasing links from services that promise you great SEO/Search results. They promise the moon, taking your money each month, but these types of links will not help you on the whole. In fact, they will do more harm than good. Google recognizes these types of links and will penalize you for using them.

Read More [fa icon="long-arrow-right"]

6 Reasons Why Your Professional Services Customers Leave Your Website

March 17, 2017 | by Fred Thompson | in Professional Services

Everyone wants a great website experience. You put a website up online with the intention that it is going to attract customers and get you more business. That is not what happens in reality though. So why is your website driving customers away? Here are the six top reasons that your professional services customers will leave you like a bad date.

Read More [fa icon="long-arrow-right"]

5 Marketing Research Tips to Get Leads Through Social Media

March 13, 2017 | by Fred Thompson | in Social Media, Professional Services

The biggest issue for many social media marketers today is how to get leads through social media. To understand the marketer’s dilemma, multiple questions have to be answered first.

  • Which networks are your customers on?
  • How do you get your customers to engage with your brand?
  • How do you get customers from social media back to your website?
  • And most importantly how do you convert your visitors into leads through your website when they are there?

By looking at the social pages and trends on social networks and what is working we can determine where and who we should be marketing to. Here are five marketing research tips that will help you to determine just that information.

Read More [fa icon="long-arrow-right"]

Double the ROI from Inbound Marketing Using Campaigns

March 08, 2017 | by Fred Thompson | in Inbound Marketing

Using campaigns the right way can more than double the ROI from inbound marketing. Creating purposeful campaigns will guide you in doing what inbound is all about: Helping solve for your customers.

Because inbound marketing is still the newest and hottest trend in marketing, many companies ease into it rather than taking an initial deep dive. Being cautious with new stuff is perfectly okay! We are too.

Many companies who realize the value of the Internet will start an inbound journey with a blog. Kudos if you have an active blog. From there, the full array of inbound methodology can be added including landing pages, calls-to-actions, content offers and more.

At some point however, someone is going to ask the inevitable question: How well is this working? Getting the most positive ROI from inbound marketing requires more than just doing inbound. If you’re like many companies, you don’t just need to do marketing, you need to do it right.

Read More [fa icon="long-arrow-right"]

Maximize Your ROI with Inbound Marketing for Construction Companies

March 05, 2017 | by Fred Thompson | in Construction Marketing

Your Marketing: An Investment or an Expense?

While your CPA may disagree, we like to think of conventional or outbound marketing as an expense, and we think of Inbound marketing as an investment.

Why? (Advertising vs publishing)

Whenever you run a conventional marketing campaign, you may see results. But once you stop the campaign, the results also stop. You run some ads—they even could be PPC ads—and they pull while you’re running the ads. Stop running the ads, the ads and the results disappear.

Inbound marketing for construction companies means publishing, not advertising. When you publish, you’re not sticking something on someone else’s media like a magazine, you’re putting the content on your website or your social media channel. You control everything: The content itself, frequency, longevity, keywords, and target audience—everything. One good blog can get thousands of views, driving lots of traffic to your website where some of that traffic will become customers, generating very postive ROI for your business.

Read More [fa icon="long-arrow-right"]

How NOT to Capture Leads: Inbound Marketing for Construction Companies

March 04, 2017 | by Fred Thompson | in Construction Marketing

The end goal of inbound marketing for construction companies is capturing leads. But is there anything more frustrating than creating a content offer you’re really proud of, only to have some lead enter “xyz@gofish.com” as their email address? It’s like the fish that got away—with hook, line, and sinker; they walk away with your free offer and you don’t even know what part of the planet they’re from.

Inbound marketing is all about attracting leads, not manipulation, not coercion, and certainly not using traditional or oubound marketing. So how do you get leads to be delighted in giving away their correct email addresses?

Read More [fa icon="long-arrow-right"]

7 Deadly Myths of Professional Services Website SEO

March 02, 2017 | by Fred Thompson

Of all the aspects of digital marketing, one of the most important ones always seems to be enshrouded in mystery. I talking about SEO. SEO is the one aspect of digital media whose parameters are almost constanty changing. For SEO to work for you, you simply need to stay up on changes.

Because of the rapidity of changes, resources on the web that were published a couple of years ago may be no longer valid. They may have been valid at one time – just not anymore. This outdated information has caused a general mythical understanding of professional services website SEO.
Read More [fa icon="long-arrow-right"]

How to Forecast Marketing ROI for your Construction Company

December 07, 2016 | by Fred Thompson | in Construction Marketing

Trying to budget for positive ROI for your construction company often is horrendously painful. See if the following scenario sounds familiar:

You assemble your team and pass out your sheet of KPIs from the previous year. Then, everyone gets to weigh in on how to go forward. Some say one thing, some say another, then someone (you?) make the final decisions.

You might decide on a few actionable tasks, like hiring an SEO consultant to pump up your website, or any other number of things, like do more on social media, add personalization to radio spots, etc. If you’re really adventuresome, you'll buy some PPC, Facebook, or YouTube ads.

But one year later you’re in the same meeting again. You pass out the same KPIs sheet—but what’s really changed? Maybe CAC has improved. Did you fire someone? I mean, I’ve seen this and am trying to be real here. I frequently talk to C-level executives, all of whom frequently share the same two main pain points: 1) "It’s hard to find someone who can understand my issues" and 2), "Nobody really seems to have viable solutions."

And why not? Traditional marketing, it’s methods, it’s tactics, it’s results, are all pretty much messed up, outdated, and too costly.

Read More [fa icon="long-arrow-right"]

Construction Company Website Trends: How To Rank #1 in Google

December 05, 2016 | by Fred Thompson | in Construction Marketing

You know the absolute, coveted, do-anything-to-get-there goal of any SEO strategy is to rank #1. Right? This is the big prize: When someone Googles a product or service your construction company sells, your company's website lands at the top of the search. I mean not just on page 1, but at the top of all organic search results on page 1.

So how do you get to #1 ranking? That's the million-dollar question. Actually, it's the 20 billion dollar question, given the market size of the SEO industry.

In this article, you'll learn how to get to the coveted top search ranking positions, the tools you need, and steps you'll need to follow. It's not rocket science as so many SEO junkies will tell you, but it does take following SEO best practices. Oh, and it takes work.

Read More [fa icon="long-arrow-right"]

Construction Company SEO: 3 Steps to Targeting Your Ideal Persona

November 30, 2016 | by Fred Thompson | in Construction Marketing

Buyer personas are fictional, generalized representations of your ideal customers. Creating working buyer personas are foundational to successful inbound marketing campaigns. Personas really are the first step in construction company SEO.

Creating personas will accomplish a number of things:

  • They help you understand your customers (and prospective customers) better.
  • They make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.
  • They help you filter out the “tire-kickers” and filter in your ideal leads.
Read More [fa icon="long-arrow-right"]

Construction Industry Trends: 5 Keys to Building an Inbound Strategy

November 28, 2016 | by Fred Thompson | in Construction Marketing

You’ve heard that nearly all construction industry trends for marketing, increasing sales, and getting more ROI from your efforts center around inbound marketing. Want more proof of the value of inbound? Get our report!Download our 2015 State of Inbound Report

Maybe you’ve started executing some inbound deliverables such as: 
  • Doing social media.
  • Blogging often.
  • Getting help with SEO.

But you’re starting to say, “I'm doing all this work! Where are all my new leads?” According to our friend Mike Lieberman, if you’re going to get the numbers from inbound, you need the strategy to do so. A good strategy should always come before you touch one deliverable.

Tactics (like blogging, etc.) to inbound are like gas to your car. The tactics keep everything running. But where did the car come from? Somebody had to develop a blueprint, a design, and then a strategy to build it. Without the car the gas is worthless.

Read More [fa icon="long-arrow-right"]