NDM Blog


Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why You Need Inbound Marketing Now and Not Later

August 22, 2016 | by Fred Thompson | in Inbound Marketing

Inbound marketing is a relatively new marketing methodology that attracts leads rather than pushes advertising at them. Inbound leverages the power of the Internet and intersects buyers where they are in their journey to find you and your products or services. Inbound is effective at every stage of the sales funnel.

According to recent data, inbound marketing is still a new concept to many individual companies, but it’s no longer a new trend—the principles are now well-entrenched. This year, you should have some sense of urgency to start doing inbound or to ramp up your tactics from your previous years’ engagements. 

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Construction Website Marketing: How to Target Multiple Keywords

August 19, 2016 | by Fred Thompson | in Construction Marketing

Of all the various aspects of SEO, I think the term, “keywords,” causes the most confusion. Remember when keywords weren't confusing? Back in the day you could list all relevant keywords in the footer of your website and be done with it. Today, that’s a “black hat trick.” Pull that stunt today, and the Google-bots will seek you out (that would be very bad for you).

Keywords are still among the most important actionable items for construction website marketing. Using your website to generate new leads and new customers is one of the best marketing tactics you can use today. And if you're planning to get your website to work for,
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Create Killer Landing Pages to Get Leads for Construction Companies

August 18, 2016 | by Fred Thompson | in Construction Marketing

 

While there is no such thing as the perfect landing page, there are key ingredients you can use to make your landing pages an award-winning recipe of success. Landing pages are a key element in a conversion path. A conversion path is a navigational route for visitors of your website to become leads. Conversion paths are a tactic of inbound marketing and are mission-critical to getting leads for construction companies.

A landing page contains many elements but its marketing purpose is to capture leads. A visitor becomes a lead at the point they fill out the form on your landing page. So the actionable goal of a landing page is get visitors to fill out your form. If this process sounds complicated, just visualize this:

  • Someone shows up and reads your blog.
  • They like it. Yay!
  • They head over to your landing page and see what else you’re offering.
  • They fill out a form to get your offer.

What separates a good landing page from a not so good one is measured by the page’s conversion rate: The number of visitors who fill out your form vs. the ones who simply view your page and then leave. So it’s logical that we’d want to create absolutely the best looking and most functional landing pages to maximize your visitors to leads conversion rate.

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Inbound Marketing for a General Contractor: Getting More Leads

August 16, 2016 | by Fred Thompson | in Professional Services Marketing

If you're attempting to grow your contracting business this year and haven't fully tapped into Internet marketing, you stand to win big. 

How do I know? Do a Google search for keywords that associate inbound with a general contractor business - nada. Since there isn't much going on, and you jump in, you stand to demolish your competition. Does that sound good?

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The 7 Essential Steps of Inbound Marketing for Construction Companies

August 15, 2016 | by Fred Thompson | in Construction Marketing

The purpose of this blog article is to show you what works for marketing for your construction company, and the seven necessary steps to make it work.

Why do Inbound? It works. The old playbook is broken. Interrupt marketing annoys more prospects than it attracts. Research shows that cost per lead with Inbound is a whopping 61% lower than with conventional marketing. You can choose to spend a lot of money on conventional advertising and (maybe) get some quick wins. But you’ve been doing that for years, right? Are you meeting your goals that way?

In a nutshell, Inbound marketing accomplishes two massive things:

Thing #1: When someone searches on Google, they find you.

Thing #2: When they find your website, they convert.

That’s it. Totally simple. That’s how you get leads from your website.

Let’s get some:

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Marketing a Log Homes Business Through the Internet

August 12, 2016 | by Fred Thompson | in Professional Services Marketing

According to the Dodge Data & Analytics report, the housing industry is set to grow by more than 10% in 2015. Of that percentage, specialty construction projects such as green homes and log homes will comprise a significant share of that percentage. 

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Construction Industry Trends: Proving ROI Through Marketing Metrics

July 14, 2016 | by Fred Thompson | in Professional Services Marketing, Construction Marketing

Proving ROI through marketing metrics is a huge trend in the construction industry because not being able to track ROI through marketing efforts is a huge pain point.

You know that generating leads through the Internet is the most affordable way to grow your business, right? But you're saying, "Show me some proof." I feel your pain; you've come to the right place.

The purpose of this article is:

  • Touch upon 3 the key on-line traffic generation methods.
  • Lay out the details of which marketing metrics can be tracked.
  • Show how those tracking metrics produce the proof of ROI.
  • Give you some questions to ask either of yourself, or of an agency, if you are hiring an agency to execute an inbound marketing strategy.
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How to Automate Your Marketing for Construction Companies by Using Hubspot

July 12, 2016 | by Fred Thompson | in Construction Marketing

The professional version of Hubspot’s marketing automation software is a full-featured suite for content marketing and email marketing. It also includes a very nice CRM, and an advanced tool to automate many aspects of sales and marketing.

I wanted to do a walk-though of a few of the simpler, “must do” features you can use to automate your marketing once you have the software integrated with your overall marketing strategy.

Before I begin, I want to make note of one little ultra-cool tool that’s not talked about very much—Hubspot’s clone tool. What is it? With Hubspot, once you set up one thing, whether it’s a blog, email, CTA, or landing page, or marketing automation (workflow), you can clone it into a new version.

If you right-click on about anything, you’ll see clone as one of the options. The clone tool makes a mirror copy of something. Once you have the copy, you can edit as you please, rename, and presto, you have a new version of something in a matter of seconds. The clone tool will auot-generate CSS IDs, and retains all formatting, enabling you to create, for example, a new automated workflow very quickly, and without risking formatting or style errors if you had to create a new one from the beginning.

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B2B Construction Marketing vs. B2C Consumer Marketing

July 08, 2016 | by Fred Thompson | in Construction Marketing

Construction B2B companies have a tendency not to embrace marketing. Some of them do advertise through print ads in trade magazines, direct mail and some other sources that approach them directly. The challenge they have is these sources tend not generate much ROI on the investment. It is just top of mind awareness advertising that is not trackable.

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How to Overcome the Top Five Commercial Cleaning Marketing Challenges

June 28, 2016 | by Fred Thompson | in Inbound Marketing

In 2015, the cleaning industry market in the US will hit about 52 billion dollars of annual revenue, with a growth rate of about 2.7% per year (IBISWorld). Getting a generous slice of that revenue requires some serious marketing strategy for your commercial cleaning business. 

Why? Because, growth can produce challenges, as you know. Although not unique to the commercial cleaning industry, the top five commercial cleaning marketing challenges will hinder you if you want to grow:

  1. A low barrier of entry into the field makes for serious competition.
  2. The importance of creating a unique voice.
  3. Pricing often is the critical factor in choosing a commercial cleaning service.
  4. Showing value in green products and new technologies is vital.
  5. Demonstrating professionalism.
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Marketing for Construction Companies: Learning from Your Competition

June 24, 2016 | by Fred Thompson | in Social Media

Are you trying to grow your business this year? Have you established some smart goals for the year and established actions to achieve those goals?

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5 Ways Online Marketing for Construction Companies Unlocks ROI

June 21, 2016 | by Fred Thompson | in Construction Marketing

Did you know that the most efficient path to success is not by focusing on sales, it’s by focusing on ROI? Focusing on sales does not take into account your cost per lead (CPL). You can gain leads, but at what cost?

Inbound marketing employs the amazing, and still largely untapped,
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