You never get a second chance to make a great first impression. So did you get it right with the homepage of your commercial cleaning website? The first impression is made within the first 30 seconds of someone landing on your homepage. It is undoubtedly one of (if not the most important) part of your whole website.
If your website fails to connect with your visitors, or they are confused when they get there and don’t know where to go, you have failed. At this point your success rate in keeping them there is very low, and they are most likely going to leave thinking they got the wrong website. This is called the bounce rate.
Your home page is the front door to your virtual sales person. It is online 24/7, 365 days a year. Your homepage needs to wear many hats and serve many audiences who comes from all walks of life. The homepage is unlike any other page in your website. It is unlike a landing page. Landing pages are dedicated to one purpose (converting your customers by delivering a specific message). Landing pages have a higher conversion rate because they are targeted and are most relevant to the customer.
So the real question here is, How can we convert more customers from the homepage? This is the million-dollar question that everyone wonders about when they put up a website. For your home page to be successful, there need to be several key elements that attract traffic, educate your visitors, and hopefully convert them into customers. Below are 12 killer elements that you should have in your homepage.
Killer Element #1: Headline
Your headline needs to answer this one key question. What does this website offer? Keep your headline simple and to the point.
Killer Element #2: Sub-Headline
Following the headline, the sub-headline should give a brief description about what you do or offer to your customers. Be unique, but show your customers value. Don’t be self-centered and talk about yourself, talk about how you can help your customers.
Killer Element #3: Benefits
Your visitors want to know how your products/services can benefit them. Don’t get wordy either, use bullet points and tell them clearly the benefits.
Killer Element #4: Primary Calls-to-Action
Give your visitors a clear CTA (Call-to-action) above the fold to drive them to a landing page.
Killer Element #5: Features
Talk about some of the key features of your products/services. This helps your visitors to understand what you are providing to them.
Killer Element #6: Customer Proof
This is the chance to talk yourself up with customer testimonials. These are good as gold. Don’t make them up, get them from your customers and post them online.
Killer Element #7: Success Indicators
Have you been certified or received any awards for your company? Put these in a spot on your homepage to show people that you are accomplished and know what you are doing.
Killer Element #8: Navigation
This is one of the most critical elements on any website. Your visitors need to have very clear navigation to get around your website. Keep navigation at the same location on all pages. You don’t want to confuse visitors. Ease of use is very important.
Killer Element #9: Supporting Image
Most people in the world today are visual. Don’t forget to use an image that represents what you are offering them.
Killer Element #10: Content Offer
Now that you have a lot of killer elements, don’t forget to put in a great offer like an eBook, whitepaper or how-to-guide.
Killer Element #11:Resources
Some people are just looking for more information and are not ready to buy. Show them clearly where your resources are to educate them further.
Killer Element #12: Secondary Calls-to-action
So your customer has scrolled down to the bottom of your homepage? Even though they are below the fold, don’t miss out on the opportunity to put a CTA (Call-to-action) or links to other resources near the bottom. You don’t ever want your visitors to come to a dead end and not know where to go.
Create a killer homepage that attracts and converts your visitors into customers. Your homepage is your most important asset in your website.
- Define your goals.
- Have clear, simple action oriented content.
- Keep your template consistent with the rest of your website.
- Optimize your homepage around one primary keyword.
- Have an easy to view header and menu.
- Try to have 2-3 clear CTAs.
- Don’t forget the “follow” and “share” social media icons.
- Include a footer.
And last but not least, don’t forget to test your homepage with friends or co-workers to see if it is working the way you expected. If it doesn’t get the results that you are looking for, refine it and publish it again.
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