Facebook is one of the most popular social media platforms in the world today. Their growth over the past 5 years has been amazing. One of the great tools that Facebook offers to businesses is a Facebook business page.
Now many people who try to set up a Facebook business page get it right, but you would be surprised at how many get it wrong. Facebook has not made it super easy to distinguish between a personal page and a business page. Today we are going to focus on 5 Social Media Marketing Tips and Tricks to avoid when using Facebook online.
1. Don't create a personal page instead of a business page.
This may seem like a simple task, but it is still surprising at how many people have setup a Facebook personal page for their business. A personal page is actually a "profile" and not a business page. The purpose of a profile is for personally connecting with friends and family.
2. Don't ignore comments and messages on your business page.
Your Facebook page is like a customer service portal. You have a great opportunity to interact with your customers in a positive manner that will build on your customer relationships. By not commenting and interacting with your customers you run the risk of damaging your brand. You also may show your customers that you only care about the bottom line and not about them as customers.
3. So, you got a negative review, what next?
This could be a head scratching moment or a great opportunity to take control of your customer service. First rule of thumb is: "Don't take it personal!" The customer is not going out of their way to burn you or your business. 98% of customers have a legitimant reason for posting a bad review.
At some point you or one of your employees messed up. You need to have empathy and understand where they are coming from.
First address the issue by commenting back with empathy and with professionality. Once you have apologized for the bad experience they have, resolve the issue offline by contacting the customer directly.
4. Make your posts engaging, not just photos.
When Facebook first launched in February 2004, it was just a social sharing platform for profiles. In November of 2007 when Facebook launched business pages and their advertising platform, one of the big mistakes that business owners did was sharing photos only. According to business insider this is one of the worst ways to get people to see your page and engage with your brand.
So, what should you post? Mix it up a little! Post images with text hyperlinked to a page in your website. The whole focus of Facebook business pages is to drive your customers to a direct source: "your website", and don't use your Facebook page as a website!
5. Don't post a book in your Facebook post.
Again, the purpose of Facebook posts are to drive traffic to your website. So don't make your post too long. Fast Company put the ideal length of a Facebook post around 40 characters. That is the magic number and hyperlinking it to a direct source. You don't want your customers to read a book in a post. By keeping it short customers are 86% more likely to engage in your posts.
Facebook is a great platform to promote and engage with your customers online. Setup your page the correct way and start promoting and engaging right away.
- If you are not sure how to setup a business page, here is a quick video guide.
- Post a mix of content (pictures, videos, and links to other content).
- Don’t forget the “party rule” For every 1 thing your share, share 3 things from industry leaders.
- Don’t be a "stick in the mud." Engage, interact with people that follow, comment and share your content.
- Be consistent, pick a schedule and stick to it. One of the worst things you can do is be inconsistent.
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