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5 Social Media Marketing Trends for Construction Companies

[fa icon="calendar"] March 01, 2016 - Fred Thompson

Do you easily want to build online traffic to grow your construction company? Publishing on social media will do that for you. Social media publishing is the practice of sharing content that your target audience would find relevant, and that results in building relationships with them online. It is an integral part of inbound marketing.

social media marketing


Part of any good marketing campaign is intersecting your audience where they are. Where is your audience in today's world of the Internet? They are online.

Let's look at five hot trends you can use to boost traffic and leads by using social media in your construction company marketing strategy.

Social Media Trend #1: Share Relevant Information

Your goal in publishing on Facebook, Twitter, and other social media channels, is to engage your audience using short, easily digestible and exciting bits of media.

Share information that will educate your customers and position you as an authority in your niche construction market. Photos, infographics, links to interesting articles, links to other posts, Twitter re-tweets, and your insights are great to share.

Your goal is to project a very real, relaxed (socially), easy-to-connect-with image. Do post a photo of your new piece of equipment, sharing what you'll be able to do with it, or a picture of your office party, or your latest project. Test #1: If you are not having fun with social media it is not working for you (because you are not social).

Use the rule of thirds: (Source: Hootsuite)

  • ⅓ of your social content should promote your business, convert readers, and generate profit.
  • ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or similar companies.
  • ⅓ of your social content should be based on personal interactions and build your own

Social Media Trend #2: Publish Often

How would it be if you had a rolling conversation with your spouse, your best friend, or your co-worker, but then said nothing to them for the following two weeks? Wouldn't that seem odd? Same with social media.

When and how often should you post? Here's a great infographic (source: Hubspot).

After you get going on Facebook, Fanpost Karma will give you a cool analysis of your marketing stats.

Each social network's culture will determine how often and how much you post. Twitter limits you to 140 characters while Facebook readers will be looking for longer content. According to Track Maven, Facebook posts with 80+ words garner 2X the audience engagement.

Want to automate your publishing? Use a social media dashboard, like Hootsuite.

Social Media Trend #3: Create a Style Guide

Construction companies get busy trying to keep up with contract milestones - not to mention keeping up with social media publishing. Creating a style guide, or a styles chapter in your procedures manual can help to keep your organization on track.

Your style guide should:

  • List styles for each social media channel.
  • Include a publishing calendar.
  • Include a timetable to check metrics.

Social Media Trend #4: Employ Metrics

What would one good lead be worth to you? A certain percentage of your potential customers who engage with you on social media will convert. Wouldn't it be nice to track the value of this ROI?

You can track ROI manually or by using tracking software such as Google Analytics (it is free) or some other software packages you'd have to pay for.

What to review:

  • Average monthly visits.
  • Referrals from social media to your website.
  • Conversion rates.
  • Customers generated.

Social Media Trend #5: Test, Review and Revise

Unlike the ever-changing marketing trends of, say, an electronics company, social media marketing trends for construction companies change more slowly. In a short time frame, you'll find things that are working to develop leads and things that are not.

Since social media moves at a faster pace than your website does, so post your blog article on social media more than once. A decent article written for the construction industry is not going to go stale very soon. However, social media becomes outdated really fast. Twitter, for example, deletes your old tweets after you reach your allotment of 3,200, so keep things fresh by posting often.

 Key take-a-ways from this blog article:

  • Social media is a necessary path to creating content for a construction company.
  • Engage your audience by sharing consistent content that will educate.
  • Measure your results and don't be afraid to tweak what's not working.

 Key take-a-ways from this blog article:

  • Social media is a vital path to creating content for a construction company.
  • Engage your audience by sharing consistent content that will educate.
  • Measure your results and don't be afraid to tweak what's not working.

Learn how to get more leads using social networks! Download our FREE e-book below.

Download Our FREE 30 PAGE E-book on How to Acquire Customers on Social Media

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Topics: Social Media

Fred Thompson

Written by Fred Thompson

Fred Thompson is the owner of New Destiny Media; Fred loves working side-by-side with business owners to create successful marketing campaigns that grown their business. When Fred is not working, he is spending time with his three very active children at home. He is an avid problem solver (MacGyver), Loves anything Martial Arts related and Social Media gets him excited about work.