Having a profitable cleaning company, no matter the specific type of services you include with your offered packages, is about managing and maintaining a superior business. Ethics, consistency, economic and social awareness, and more, all contribute to the success of a commercial cleaning services company. Since cleaning companies can be found in almost every city around the world, it is important to carve out a niche for yourself and develop a rapport with customers that ensures long-lasting business. Here are some strategies that successful cleaning companies follow:
1. Never Stop Learning
There is one important thing to remember when either launching or rebooting your commercial cleaning service, always find new ways to do the job. The cleaning industry is not glamorous. It is literally a dirty job, but someone has to do it. This can be used to your advantage. The IICRC is a great resource that you can learn from and should be a part of in your industry.
Technology is always advancing and new cleaning agents and equipment are created every day. Try new things and find the best fit for your company. Don’t be afraid to take a chance on a new technique or product, because this one little alteration to your business can save you time and money. Read articles, go to meetings, encourage a good reputation with your vendors so that they provide you with up to date information.
2. Don’t Take Every Job
This strategy is exactly how it sounds. Don’t take every job that comes your way. As a manager, business owner or employee, it is important to remember that not every job is the best fit for your company. If you aren’t going to profit, or if there is any aspect of the job that is undesirable (dangerous location or unsuitable for your employees.), then politely turn the job offer down. It is better to put your efforts into a job that will earn you money and give you peace of mind.
3. Be Aware of the Economy
Keep an eye on your community and the cities you work in. If the economy fluctuates, you might lose business, but there is one thing to remember. Things get dirty and they need to be cleaned. Save money for advertisements and coupons for when the economy puts a strain on business, so that you can pull customers in with your reduced rates.
4. Monitor Labor Costs
The most expensive part of your business is labor. Track costs, hours worked, pay rates, and make certain that you maintain up to date reports so you know what is going on with your employees.
5. Put Money into Customer Service
The quality of your cleaning services are important, but customer service equally so. Customers return to companies that respond well to their issues and that they have a good relationship with. Create a lasting relationship, build on it, and follow up with your customers.
6. Develop Your Niche
Pick a part of the cleaning market and focus on it. Don’t attempt to provide services for every type of cleaning, select the services you can excel in and maintain them.
7. Happy Employees Means Happy Customers
This strategy is relatively simple. Keep your employees happy and you’ll see the return with the service they provide your customers. Do you know the 7 secrets to employee happiness?
8. Create a Consistent Service
Cultivate a system for cleaning within your company that all employees will follow. This creates an efficient and effective service that your customers will come to know and trust. Consistency in business will provide you with 5 great benefits for your business.
- Develop and record a cleaning strategies to deliver to customers and record it in your playbook.
- Don't neglect your employees, build a culture in your business that employees enjoy working in and trust you as a business owner.
- Don't be everything to everyone. Pick a niche like "nursing facility cleaning" or "commercial office cleaning" and stick with it. You can make more money by domniating one niche instead of being a jack of all trades.
- Create a memorable customer experience! "It's all about the customer service" delight your customers on a regular basis.