What are outbound links? How do links really affect Inbound Marketing for Log Homes businesses? All these questions are often confusing and leave people pondering what you really should do within their website.
An online business that doesn’t generate inbound links is like a car without gas. It exists but doesn’t work. It can’t go anywhere. So how can you generate links? The reality is that you can’t. One of the most recent strategies that has developed in recent years is purchasing links from services that promise you great SEO/Search results. They promise the moon, taking your money each month, but these types of links will not help you on the whole. In fact, they will do more harm than good. Google recognizes these types of links and will penalize you for using them.
So what is the best way to build inbound links that rank well with search engines? The simple answer is to build them organically. Here are some practical ways to build link authority online.
1. Guest Blog on Other Websites.
Guest blogging is one of the quickest ways to attract links. There are great SEO benefits, but that is not all. Guest blogging also gives you access to an entirely new audience, sometimes much larger than your own website’s audience. Guest blogging also helps you to build relationships with other influential figures in your industry.
- Do your research in the Log Home Industry. Select blogs that are aligned with your audience about Log Homes.
- Network with other people and look for opportunities on top industry blogs.
The internet is teaming with contests galore, offering great prizes. When running a contest, be genuine, make it simple to participate, and make the prize something that people would really want. Savvy bloggers understand the power of a great giveaway and incorporate them into their marketing efforts to attract and generate buzz.
- Give away valuable prizes in your contest that relate to your products or services.
- Provide clear rules for the contestants and keep them simple.
Lets face it. Everybody loves a good scandal or juicy topic about something that we don’t see or hear every day. It is part of our human nature. I know, you say, “Not me,” but deep down you know that you do, too. So how can we use controversy to attract inbound links and social sharing?
Your subject needs to incite a debate in your industry from the inside and the out. To get a good debate going, you need to be provocative, but don’t do it just to alienate your readers.
- Monitor forums for the most discussed topics.
- Pay attention to the most common questions from your customers and people in the industry.
- Don’t just take a stand; offer it as a solution. Be the reasonable expert.
There are thousands of directories out there on the Internet these days. Most of them are paid directories with promises of delivering great results with leads for your business. The real value in directories is local reach. Places like Yelp, City Search, Local Newspapers, and Yellow Pages help us to build local link authority. Local directories will provide you with relevant search traffic and offer you quality backlinks to build your SEO authority.
- Sign up for local directories like Yellow Pages, Yelp, etc.
- Sign up for directories that are industry related.
5. Create New Concepts
Do you have a new concept? Whether small or big, you can make your website a highly cited source on the web. When you originate an idea, authority will follow and so do links. When you define new concepts, coin terms “like: content is king” that support your brand and teachings. Don’t forget that you have something that money can’t buy: “YOUR VOICE.” This can translate into a lifetime of advertising.
- Spot new trends in your industry early.
- Notice common problems and pain points.
6. Content is King! Or maybe Queen!
People online are always searching for information that they can use right away. Sometimes it might be a tutorial, customer review, or a daily news source. No matter what the content is, we all search for great content daily. Well-written content incorporated into step-by-step articles, blog posts, etc. are key to people finding you online.
- Make sure your content is instructional. Take a teaching perspective and teach someone from scratch; don’t assume they know anything about your topic.
- Make sure your articles are easily accessible. If your customers have to fish to find that great content, then you didn’t do your job correctly.
7. Be Social on Social Networks
Social networks (aka social media) are a great way to get noticed and attract link opportunities. Some of the most popular social networks are Facebook, Google+, Twitter, and LinkedIn. If you are posting information on any of these networks then your posts should lead fans and followers back to your website. That is the greatest benefit that you get out of social networks. Most people that use these networks, though, forget to link back to their main website. When you are posting, look at the analytics of your posts and focus in on the ones that are getting the most (and most valuable) traffic.
- Your website should have two types of social media links in them. One should be social media links to your social channels. The second type of social links should allow people to directly share your content on their social media networks.
- Don’t forget the 3-to-1 rule. For every one post that you make about you, post 3 from someone else who is in your industry.
8. Content Distribution
Back to content. As a marketing professional you should always be looking for new opportunities to share your content. There are some resources online where you can guest blog that will get your content syndicated, too. EzineArticles.com is one of the most famous article directories, and it is also a true content distribution channel. When you post your content into one of these places, it will show up on their home page at first and then get pushed down by newer posts. By posting here, you also create new opportunities for attracting direct traffic and backlinks to your own website.
- Check out some examples like Alltop, Tecnorati, SocialMediatoday.com, and ReadWriteWeb.
- Fine more places online where, like blogs, educational websites, etc., you can list content that you control.
Now that you have the fundamentals of link building for your log home business, you are in good shape to rock your SEO strategy and get the most exposure for your content.
- Once you attract quality traffic to your website, you need to focus on capturing it and nurturing it in a way that will turn that new prospect into a true lead and then a customer.
- Make sure that you are improving your SEO strategy all the time. SEO is like a living organism: it changes all the time and you need to adapt to those changes.
- Track your performance with analytics and discover what is working. If you don’t track it, then you don’t know what really works.
- Don’t forget to be genuine. Customers want to know about you and your company. Don’t copy someone else; put in the effort and do the research and you will see your audience grow.