You know the absolute, coveted, do-anything-to-get-there goal of any SEO strategy is to rank #1. Right? This is the big prize: When someone Googles a product or service your construction company sells, your company's website lands at the top of the search. I mean not just on page 1, but at the top of all organic search results on page 1.
So how do you get to #1 ranking? That's the million-dollar question. Actually, it's the 20 billion dollar question, given the market size of the SEO industry.
In this article, you'll learn how to get to the coveted top search ranking positions, the tools you need, and steps you'll need to follow. It's not rocket science as so many SEO junkies will tell you, but it does take following SEO best practices. Oh, and it takes work.
Proof is in the pudding: The image above is real. In the search above, we're ranking in not just #1, but in the top #1, #2, and #3 positions in organic Google search results, and in the #1 and #2 top positions in Yahoo.
What You Need Before You Start
- Your website needs to be fully and properly optimized.
- Your website needs to have a blog platform.
- You'll need tools to suggest keywords.
- You'll need tools to measure SEO performance.
- The willingness to create a plan and stick to it (the stick-to-it-ness factor).
Getting high ranking requires picking the right keywords and writing content (lots of it). Let's start:
Step #1: Develop Some Keywords
Of the construction company website trends, the trend that will produce the most ROI is leveraging the power of the Internet. "Keywords" are search words or phrases real people type into Google's search engine to find information, products, or services on the Internet.
There are many keyword research tools on the Internet. We most often use Hubspot's paid platform. Want something free? Head on over to Google Adwords Keyword Planner. Hit the "tools" tab, and then click "Search for new keyword and ad group ideas," then click on "keyword ideas."
Now that you're there, start entering ton of long tail keywords that relate to your business and what people could be searching for.
The secret to quick ranking is to ditch high search volume / high competition keywords.
This is the mistake so many people make: trying to capture high ranking / highly competitive keywords. Doing so takes time, is expensive, and yields slow results.
Working with many higher ranking / low search volume keywords, is a quicker path to ROI than trying to rank high in just a few high search volume keywords.
Step #2: Write at Least One Blog Article per Week
Business blogging in different than writing a news article, an event article, or writing about your pet. Your focus is on online marketing.
SEO keys to business blogging:
- Pick a keyword from step #1 and write an article based on that keyword.
- Write a 500 - 800 word article designed to inform and educate thus positioning yourself as a thought leader in your industry.
- Use your keyword in the blog title, meta description, and a few (but not too many) times in the body of the article.
- Style the blog nicely: Use at least one relevant image, plenty of white space, nice sub-headings, and a good conclusion.
- Employ some inbound strategy in your blogging.
- Stay with a small amount of keywords for about 3 months. After that, you can introduce other keywords.
Step #3: Measure the Results
The question is not if you'll achieve great ranking, but how long will it take? The more you write, the faster you'll achieve the results you're looking for. If you're writing one blog article per week, don't expect much of anything for the first 3 months.
Use Google Analytics to measure traffic
You (or your webmaster or marketing agency) already should be tracking website traffic via Google Analytics. You can use GA to watch for upticks in traffic. Traffic should increase proportionately to the volume of content you're publishing.
Use a keyword ranking tool to measure ranking
The simplest keyword ranking tool we know of is SEO SERP Workbench. It's a Chrome extension. It runs cleanly, and you just paste in a keyword and it returns your results. Simple. There are many more tools out there, some better, but you'll often have to pay for them.
Important: Please ignore the stuff you read that says you can test your search ranking by opening up a private browsing window in your browser. The only way you can use your browser to check ranking is by using a proxy browser or perhaps occasionally using another search engine. E.g., if you use Google exclusively, on occasion, use BING or Yahoo. Search engines remember (catche) your searches, so the more you search for any one keyword, the less accurate your testing of organic search rankings will be.
Step #4: Analyze the Results
If you're getting great ranking but very low traffic then you may have picked too narrow of a niche. One of the common construction industry trends is to focus on niche markets. For example, "log homes" is a niche of the construction industry as a whole. Trying to rank for "commercial construction company" will be harder to rank for than "log homes company." BUT ranking for "commercial construction Atlanta," for example, may work. Plan, execute, measure, analyze and you'll begin to see results.
Where to Go from Here
Remember, we're talking about construction company website trends - the trend being leveraging the power of Internet marketing. Top keyword ranking is great, but what you want is leads, conversions, and sales. Right?
Getting traffic to your website is super, but you need audience engagement to get sales. Visitors who come to your website, read your great stuff, and then leave without engagement, do you no good. More visitors inherently will generate inquiries via your website contact form. But you can do much more than just letting it happen. You can make it happen.
Want to make more happen? Your next step then would be to move from simple content creation to employing full-blown inbound marketing campaigns using calls-to-actions (CTAs) and landing pages. With inbound strategies, you can track not only ranking, but visitors, leads, conversions, work-flow, sales, and more.
Key take-a-ways from this blog article:
- Use long tail keywords to achieve top ranking.
- Your website needs to be optimized before you begin.
- Success depends on steady, continued effort.
- Employing inbound methodology will ramp up results to their highest level.