Construction company website trends have changed in the last few years. Classic or outbound marketing no longer rules. The former construction industry trends of push marketing: doing trade shows and running conventional ads, are giving way to marketing tactics that customers actually love.
So what’s changed? Your customers have. Top of the funnel customers—those people who are still out there—with whom you’ve not had contact—don’t want to be pushed into buying.And I hate to say it, but it’s the same with bottom of the funnel customers too. Do you still practice “send and pray” closing methods? Are you going out, estimating jobs, sending proposals, and then praying your potential customer will buy? With lead nurturing processes of Inbound, there’s a greater chance customers will be pre-sold way before you are in contact with them.
So what’s Inbound? We came across this awesome infographic originally developed by Voltier Digital (source: Hubspot). We think it’s cool. And it sums up all we like to talk about:
Key take-a-ways from this blog article:
- Inbound attracts new leads; outbound interrupts.
- Inbound leverages the amazing power of the Internet to capture organic searches.
- Outbound is still working, but not nearly as well, and its lessening ROI potential is driving construction industry trends toward the positive ROI-driven methodology of Inbound.
- The race today is not how much you can spend in advertising, but the quality and kind of content you’re making available to your audience—your potential new leads.
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