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Inbound Marketing for Tech Companies: 3 Sales Reports to Die for

[fa icon="calendar"] December 23, 2015 - Fred Thompson

money-chart.jpgIf you’re a CMO or VP of marketing one of your great joys is to be able to easily and accurately show how you’re doing.

Wouldn’t it great to keep one step ahead of being asked by the VP of sales of the CEO for performance report? The good news is that with Hubspot’s new reporting tool add-on, you can have every report you need at one click away. Here's a 3 minute tour of 3 key reports of this advanced tool:

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Inbound marketing for tech companies is about getting leads from the Internet. If you’ve been doing inbound for a while, marketing and sales are probably closely aligned (called, smarketing) and being able to supply crucial performance data is essential to both sales and marketing strategies.

Here’s a quick tour including 4 key reports that will make you the hero of the day:

1) Deals Closed vs. Goal

What is this report good for? If you’re setting and tracking sales goals, this report is a dream come true. There’s nothing worse than shooting blindly or getting to the end of a quarter and realizing you’re off in your goals. Tracking this metric regularly will eliminate guesswork.

This report can be a good benchmark for the number of SQLs your marketing campaigns are generating. If you’ve set S.M.A.R.T. goals, then achieving your goals should be something you’re watching (get our free S.M.A.R.T template). The report will serve as a catalyst, prompting you if you need to modify your strategies.

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2) Contact Lifecycle Pipeline

What can you show with this report? Your entire pipeline, from when a lead was created to MQLs, opportunities, and the number of leads converted into customers. In essence, the report shows close rate and ratio—high value data for your reporting.

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3) Contact Lifecycle Funnel

Why check this report? This report is a health check-up. It shows conversion rates as a snapshot and will show you how well your overall sales and marketing tactics are performing. Its big indicators are quality of leads and capability of sales.

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Want more leads? Get a free trial of Hubspot's inbound software with our free analysis!

 

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Topics: Inbound Marketing

Fred Thompson

Written by Fred Thompson

Fred Thompson is the owner of New Destiny Media; Fred loves working side-by-side with business owners to create successful marketing campaigns that grown their business. When Fred is not working, he is spending time with his three very active children at home. He is an avid problem solver (MacGyver), Loves anything Martial Arts related and Social Media gets him excited about work.