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Internet Marketing for Commercial Cleaning Companies: How to Start

[fa icon="calendar"] February 22, 2015 - Fred Thompson

Struggling with how to begin executing Internet marketing?? Have no fear, after about a 5 minute read, and some optional free stuff, you'll be off to a championship start!

Any good Internet marketing campaign starts with knowing your customer base and knowing how to reach them. 

To heap gain a better understanding about your customers, you'll need to develop personas.

A persona is a semi-fictitious representation of an your customer.

Internet marketing for commercial cleaning, as an industry, probably will only have a few personas. Your personas will incorporate selling to owner / operators, facilities managers, and operations managers (who may have to report to their boss).

What's in a persona? Here are the main key points:

  1. Identify your customer's job or role.
  2. Find out what it means for him or her to be successful.
  3. Find out their biggest challenges.
  4. Where do they go to get information?
  5. Find out some things about their personal lives, e.g., married / single, children, education.
  6. How do they like to interact with vendors?

Creating a persona, minimally, should incorporate the points above. And it should not be a stressful experience for you. Want to create a really awesome persona? Download our FREE template!

Check out "Focused Frank," a sample persona.

"Focused Frank"

  • Internet Marketing for Commercial Cleaning Companies: How to StartCEO of manufacturing company.
  • Small-sized: 20-100 employees.
  • Age 45, married, 2 kids (pre-teens).
  • Has plant mgr who handles day in, day out tasks, including heading up cleaning efforts.
  • Frank is very focused and intelligent, but also relational and outgoing. He is repelled by vendors whose only interest is selling.


  • Grow company >10% this year.
  • Become better organized.
  • Spend more time on training sales staff.


  • Time-management.
  • Deals with HR issues all too often.
  • Wants to improve company image but doesn't know how.

Build out the rest of your Internet Marketing Campaign

Armed with your persona(s), you'll get you off to a great start. From there, you can launch your first Internet marketing for commercial cleaning campaign. In the campaign, you'll create content stucture, blog articles, create lead-generating offers, create landing pages, etc. Remember to base everything you do on a persona. If you don't start with a persona, don't start.

After you create your persona(s) don't forget whom they're trying to reach. If you keep your personas in mind (stick them up on the wall of your office) you'll have a springboard for success in all your marketing efforts.  

Here are some key take-a-ways on how to start an Internet marketing initiative for commercial cleaning companies:

  • A persona is the very foundation of any good Internet campaign.
  • A persona is also the start of a marketing campaign incorporating lead intelligence.
  • Creating a persona can be fun: Get the help of your sales staff or perhaps interview one of your best customers.

Want to create a really awesome persona? Download our free template! You'll get a full walk-though on how to create a great persona, and a template to guide you through the process!

download our free buyer personas template!

Topics: Inbound Marketing

Fred Thompson

Written by Fred Thompson

Fred Thompson is the owner of New Destiny Media; Fred loves working side-by-side with business owners to create successful marketing campaigns that grown their business. When Fred is not working, he is spending time with his three very active children at home. He is an avid problem solver (MacGyver), Loves anything Martial Arts related and Social Media gets him excited about work.