Executing tech industry SEO is crucial to getting found mainly because you’re competing against an enormous volume of information on the Internet. For example, searching for “tech industry” on Google returns a whopping 500+ million pages of content. That’s a lot.
The tech industry, like a few other industries (automobiles and real estate for example), suffers from information overload. Worse, Internet visitors are finding out that some of the content is good while much of it is junk. So if you going to get found, you’ll need to do tech industry SEO that will fish the kind of prospects you’re looking for out of the sea of all the other content that’s out there.
Since you’re going to either spend money or go the DYI route to ramp up your online presence, why not see a good return on that spend? Doing SEO the right way is one key to getting the positive marketing ROI you’d love to see.
Doing SEO according to best practices can create big wins because so many companies, even big ones like Ebay, according to Larry Kim of WordStream, are not are not using SEO best practices. So let’s do it right!
Tip #1: Keywords
For tech industry SEO, the greatest value you possibly could achieve will be by using keywords correctly. I’m going to show you how to leverage the power of keywords in an unconventional way. So ditch some of the things you’ve read already, ditch all your software including Google Analytics (say what?), and follow the steps that follow.
Good software like Hubspot’s keyword tool can be a great help, but you don’t have to start with any software to greatly improve your SEO—maybe even tenfold. Here’s how:
- Pick a long-tail keyword you’re trying to rank for. Obviously, the keyword needs to tie into what you’re trying to sell. Let’s use an example for a smartphone app development company. Posing as a potential lead, I Googled, “smartphone app development.” The SERPs returned 30 million results. Who cares because your valued customers are only going to click on the top three results on page one anyway.
- The top ranked result of my search was a blog article from Mashable entitled, “12 Essential Resources for Building a Killer Mobile App.” Fantastic. There’s your keyword: resources for building a (killer) mobile app. The word killer would be optional, but it added interest which is very good.
You’ve got your first keyword. Let’s use it.
Tip #2: Page Titles
Super simple here. Titles are important for several reasons:
- They attract visitors if they look interesting.
- They form part of the URL of your blog or web page, assuming you have URL-friendly web platform like WordPress or Hubspot’s COS.
Just pick your title and keep it under about 70 characters.
Tip #3: Content
Because there is so much thin content for tech industry SEO, you first need to decide that you’re not going to be in the business of adding to that mess on the Internet. You have challenge. Here’s how to overcome it:
- Write an original piece. Use your keyword, like the keyword example from Mashable above, "resources for building a killer mobile app." Incorporate the keyword 3-5 times in your article. Perhaps you’ve discovered some better resource than everyone else or
- You found the same resources but you are clarifying or repurposing the vast amount of information on the web into an article that’s more easily digestible.
- Remember that we’re now living in a world where people want information faster and faster. So maybe instead of an article, you create an infographic, a quick visualization of valuable information.
Make sure you write to educate your audience. I’ve written a lot about how to blog, so I don’t want to repeat myself here. Just keep your #1 best customer in mind when creating content.
Tip #4: Images
The realm of tech industry SEO benefits from good graphics because of the technical and aesthetic nature of the industry. If your products work well and look great, you win. But you'll need to communicate that. You’ll need images that are not just good, but very good. Use your images smartly. And use image “alt” tags to:
- Describe your image. Search engines can’t see images so you’ll need to say what they’re about.
- Add your keyword to the alt tag again, for searchability.
Tip #5: Links