Are you happy doing what you’ve been doing for many years and not being able to track results? Or worse, seeing your bottom line erode? If so, that's because conventional marketing is dead.
“Conventional marketing,” "outbound marketing," and "traditional marketing, " are all the same thing. They rely on interrupt or push marketing—driving products to customers rather than attracting customers to products. Tactics like bulk mail, radio, T.V., print advertising, and billboards all fall under the category of conventional marketing.
Digital marketing often just adds to the confusion. Take outbound marketing and add the ambiguities of SEO and PPC, and you may end up like Arnold Schwarzenegger, saying, “I need a vacation!”
What’s going on? Buyers’ habits have changed. You can’t market the way you did a few years ago, and you can’t sell the way you did a few years ago either.
Today, to sell, you must attract leads through solving their pain points and giving them what they’re looking for. Ironically, what they’re looking for hasn’t changed. Prospects still want to find value, integrity, trust, and capability—the same things you value. It’s just that the delivery mechanism has changed. The delivery mechanism is what we call, “marketing.”
Inbound marketing is the total flipside of outbound. Inbound is all about creating and sharing content that your prospects will love. By sharing content and creating offers for your dream customers, inbound attracts new leads and keeps them returning to your website for more.
Here are 5 keys that will make inbound work for you: