NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why Commercial Cleaning Marketing Never Works Out the Way You Plan

March 25, 2017 | by Fred Thompson | in Web Development, Inbound Marketing, Content, Social Media

“Social Media marketing is an increasingly important asset for your business in getting found by your potential buyers on the web.” Source Forbes 8/11/2014 

I am sure that you have heard of Facebook by now. With 1.3 billion users on Facebook worldwide and an impressive 22% growth from 2012 to 2013 and even more from 2013 to 2014, why wouldn’t you be on Facebook promoting your business? I will admit I have been a Facebook user (or addict) for a while now. There is something that just fascinated me about how all of it worked and how quickly you could interact with your customers online. But one of the biggest challenges that I have seen for the past decade are businesses using Facebook the wrong way to promote their business online.

Now I thoroughly understand that everyone is not a technical genius and understanding Facebook or Social Media may not just instantly assimilate into your brain. We all have great plans, but they don't always work out the way that we planned them. Most social media gurus miss even some of the basic steps in Commercial Cleaning Marketing. So here is a great new discovery or just a friendly reminder on how to really attract people for your Commercial Cleaning Business.


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8 Link-Building Tips to Grow Your Inbound Marketing for Log Homes

March 22, 2017 | by Fred Thompson | in Inbound Marketing, Content, Social Media

What are outbound links? How do links really affect Inbound Marketing for Log Homes businesses? All these questions are often confusing and leave people pondering what you really should do within their website.


An online business that doesn’t generate inbound links is like a car without gas. It exists but doesn’t work. It can’t go anywhere. So how can you generate links? The reality is that you can’t. One of the most recent strategies that has developed in recent years is purchasing links from services that promise you great SEO/Search results. They promise the moon, taking your money each month, but these types of links will not help you on the whole. In fact, they will do more harm than good. Google recognizes these types of links and will penalize you for using them.

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Commercial Cleaning Marketing: 5 Steps to Creating Remarkable Content

February 08, 2015 | by Fred Thompson | in Content

Creating great content is the one best thing you can do for developing commercial cleaning leads for your business. By "content," I mean topics you write about that are posted online in blog articles, on social media sites, and in email campaigns. All three of those media are important; blogging, however, will create the highest value of return.

Content creation is the foundation of inbound marketing. Creating content within the framework of inbound marketing produces a far lower cost per lead (CPW) than any form of conventional marketing (source: Square 2 Marketing).

Are you convinced yet?

According to a recent study, forty-four percent of B2B marketers have a content strategy (source: Content Marketing Institute). It's that important.

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