NDM Blog


Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why Commercial Cleaning Marketing Never Works Out the Way You Plan

March 25, 2017 | by Fred Thompson | in Web Development, Inbound Marketing, Content, Social Media

“Social Media marketing is an increasingly important asset for your business in getting found by your potential buyers on the web.” Source Forbes 8/11/2014 

I am sure that you have heard of Facebook by now. With 1.3 billion users on Facebook worldwide and an impressive 22% growth from 2012 to 2013 and even more from 2013 to 2014, why wouldn’t you be on Facebook promoting your business? I will admit I have been a Facebook user (or addict) for a while now. There is something that just fascinated me about how all of it worked and how quickly you could interact with your customers online. But one of the biggest challenges that I have seen for the past decade are businesses using Facebook the wrong way to promote their business online.

Now I thoroughly understand that everyone is not a technical genius and understanding Facebook or Social Media may not just instantly assimilate into your brain. We all have great plans, but they don't always work out the way that we planned them. Most social media gurus miss even some of the basic steps in Commercial Cleaning Marketing. So here is a great new discovery or just a friendly reminder on how to really attract people for your Commercial Cleaning Business.

 

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8 Link-Building Tips to Grow Your Inbound Marketing for Log Homes

March 22, 2017 | by Fred Thompson | in Inbound Marketing, Content, Social Media

What are outbound links? How do links really affect Inbound Marketing for Log Homes businesses? All these questions are often confusing and leave people pondering what you really should do within their website.

Introduction

An online business that doesn’t generate inbound links is like a car without gas. It exists but doesn’t work. It can’t go anywhere. So how can you generate links? The reality is that you can’t. One of the most recent strategies that has developed in recent years is purchasing links from services that promise you great SEO/Search results. They promise the moon, taking your money each month, but these types of links will not help you on the whole. In fact, they will do more harm than good. Google recognizes these types of links and will penalize you for using them.

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Double the ROI from Inbound Marketing Using Campaigns

March 08, 2017 | by Fred Thompson | in Inbound Marketing

Using campaigns the right way can more than double the ROI from inbound marketing. Creating purposeful campaigns will guide you in doing what inbound is all about: Helping solve for your customers.

Because inbound marketing is still the newest and hottest trend in marketing, many companies ease into it rather than taking an initial deep dive. Being cautious with new stuff is perfectly okay! We are too.

Many companies who realize the value of the Internet will start an inbound journey with a blog. Kudos if you have an active blog. From there, the full array of inbound methodology can be added including landing pages, calls-to-actions, content offers and more.

At some point however, someone is going to ask the inevitable question: How well is this working? Getting the most positive ROI from inbound marketing requires more than just doing inbound. If you’re like many companies, you don’t just need to do marketing, you need to do it right.

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Happy Thanksgiving

November 23, 2016 | by Fred Thompson | in Inbound Marketing

Happy Thanksgiving to all of our customers! We are thankful for all of the business you have blessed us with at New Destiny Media. We hope that you have a wonderful Thanksgiving with you and your family! 

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Inbound Marketing for Tech Companies: 3 Sales Reports to Die for

December 23, 2015 | by Fred Thompson | in Inbound Marketing

If you’re a CMO or VP of marketing one of your great joys is to be able to easily and accurately show how you’re doing.

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How to Start Getting Leads from Inbound Marketing for Tech Companies

December 14, 2015 | by Fred Thompson | in Inbound Marketing

 

What if you could grow your tech company by getting more leads and more sales and do it while also proving positive ROI from your marketing efforts? Sound too good to be true? Traditional marketing or advertising won’t do this for you but inbound marketing will. The secret’s out. This is the year to engage with inbound.

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Inbound Marketing Trends: The 7 Keys of a Blog that Captures Leads

December 07, 2015 | by Fred Thompson | in Inbound Marketing

Your purpose for writing a business blog should be to grow your business. Writing just any blog article vs. a blog that captures leads are two different things. While publishing any new content on your website will generate traffic and, to some degree, help your SEO, your bottom-line question should be: “How much new business am I getting from my efforts?”

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How we Grew Our SEO Domain Ranking Authority 10X in 1 Year

December 03, 2015 | by Fred Thompson | in Inbound Marketing

Welcome to the case-study of our own agency! The article reflects our SEO success one year after taking a deep dive into inbound marketing.

Intro

Your website is your most valuable and cost-efficient element in your entire marketing arsenal. It is the one thing that will grow your business while producing the most positive marketing ROI. If you're here for take-a-ways, absolute step one is having a high performing website. It's crucial to growth and without it, you cannot grow by using inbound marketing.

First, I have to deferential between the often confusing SEO metrics of page ranking vs. domain ranking authority. According to Moz, page ranking is a outdated and WordStream views it as an ambiguous and passe metric. But it’s one of Google's measuring sticks and even though Google downplays its significance, there are many who won’t let page ranking disappear into the realm of SEO history.

Second, we don't rank a website’s worth on outdated metrics, but on metrics that have tangible values such as:

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B2B vs. B2C: How Inbound Marketing for Tech Companies Captures Leads

November 25, 2015 | by Fred Thompson | in Inbound Marketing

Only a few years ago, most marketers had not encountered the term inbound marketing. All lead generation was accomplished by traditional or outbound marketing—conventional advertising—print, radio, magazines, e-zines, and even websites. The difference between the two ideologies, inbound and outbound, are striking. While traditional marketing tactics repel, inbound attracts (check out our video).

Buyer’s habits have changed. If you try to push your products onto them, they’ll run. Even a few years ago you could push using cutesy or clever advertising. Not so much today. While your branding still is important, the way you communicate to your prospects keeps on growing in importance. Inbound, done right, will solve your need to generate leads affordably and effectively.
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New Marketing Data: Why your Business Must Use Sales Technology

November 09, 2015 | by Fred Thompson | in Inbound Marketing

The 71 page State of Inbound 2015 report by Hubspot reveals startling information about the current landscape of marketing and sales, what digital marketing trends are immerging, and the keys to charting a successful path into the coming year and beyond. What follows is largely drawn from that report.

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It Did What? 5 Tips About Inbound Video Marketing

November 06, 2015 | by Fred Thompson | in Inbound Marketing

With all of the content that is being generated today, there is a mass overload of information to sift through and process each day. We are creatures that crave visual stimuli. Today marketers that adopt multiple types of visual stimuli create more traffic and retain customers longer than those that don’t. What makes a video so powerful is it combines multiple senses together and stimulates our brains on the auditory and visual level. This helps to keep people engaged longer and more often. Knowing those facts led our agency to create our first video for Inbound Video Marketing.

After we created our video and sent it off into the world, we saw our traffic jump by roughly 130% in a week. One of the pain points that we saw with our customers that are new to inbound was understanding what Inbound Marketing was and how effective it is. That prompted us to create an informative video about the state inbound marketing for 2015 which is below.

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How Publishing One Video Increased Our Website Traffic 2X in 3 Days

November 05, 2015 | by Fred Thompson | in Inbound Marketing

I’ve under-stated the statistic in the title. Actually, our traffic increased exactly 134.88% by end of day three—it more than doubled, mostly resulting from creating and publishing this animated video. You may know that if you have a gazillion visits to your website, doing just one thing isn’t going to double your traffic. But while we have decent domain ranking, like many businesses our traffic is modest, so there was only one way to go: up. Here’s our story in a nutshell.

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