NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Are You Using Your Website to Get leads? Take this Self-Test!

November 03, 2015 | by Fred Thompson | in Inbound Marketing

From a business perspective, the greatest website trend since the birth of the Internet has been to use your website to get leads. In order to begin getting leads from website marketing tactics, you must have all the elements of search engine optimization (SEO), conversion rate optimization (CRO), and user experience (UX) all working together.

Want to check up on how your website’s doing as platform to get leads from website marketing? Here’s simple and fun self-test to get your started!
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State of Inbound15: 8 Biggest Marketing Challenges [Infographic]

October 30, 2015 | by Fred Thompson | in Inbound Marketing

Marketers from small to large companies and everything in between want two things: More leads and a cheaper way to get them. This year's State of Inbound 2015 report utterly unveils that inbound marketing is the way and the only way to acquire more leads with much better marketing ROI as well.

Inbound not only is the vehicle to growing any business, it also tends to address a great many challenges marketers commonly face. The infographic below illustrates the top 8 biggest marketing challenges. Solutions to all of them can be found within the realm of inbound marketing.
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Your Marketing Is Dead: Inbound Gets Leads for Construction Companies

October 22, 2015 | by Fred Thompson | in Inbound Marketing

Traditional marketing in all is forms: print, radio, T.V., and in many cases, trade shows, has lost much of its ability to capture leads—basically, it’s dead.

We’re privy to some amazing new data that proves the value of inbound marketing in getting leads for construction companies and, for that matter, for about every other industry as well. Inbound for construction is a literal gold mine. That’s because few, even larger construction companies, still are only spending on traditional or outbound marketing tactics.

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New Data: Inbound Is Key to Getting ROI for your Construction Company

October 15, 2015 | by Fred Thompson | in Inbound Marketing

Rather than annoy potential customers through traditional, interrupt advertising tactics, inbound attracts, nurtures, and delights your prospects. Inbound intersects people where they are at and delivers valuable content to turn visitors into leads and nurture leads into customers. Where are people at? They’re on the Internet.

Whether you’ve heard of it or not, inbound marketing for construction companies is no longer a new concept. Of all the digital marketing trends, inbound is the topmost way to getting ROI for your construction company.

Even if you’re not practicing inbound methodology, you’re at least somewhat familiar with the concepts of blogging and using social media to get leads. Blogging and social are two core concepts of inbound.

Recently, some extensive new data has been released showing that if you want to maximize your marketing ROI, you must begin to execute inbound strategies in your marketing efforts. Even if you’re practicing inbound, it’s still the newest of digital marketing trends, so you’ll benefit by the new data by upping your game. Let’s look at the data:

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5 Social Media Marketing Tips and Tricks: Facebook

July 20, 2015 | by Fred Thompson | in Inbound Marketing, Professional Services

Facebook is one of the most popular social media platforms in the world today. Their growth over the past 5 years has been amazing. One of the great tools that Facebook offers to businesses is a Facebook business page.

Now many people who try to set up a Facebook business page get it right, but you would be surprised at how many get it wrong. Facebook has not made it super easy to distinguish between a personal page and a business page. Today we are going to focus on 5 Social Media Marketing Tips and Tricks to avoid when using Facebook online.

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Facebook Social Media Marketing: Just Say No to a Facebook Website

July 13, 2015 | by Fred Thompson | in Inbound Marketing, Professional Services

Facebook Social Media Marketing is a great tool for promoting your business online. In the past several years I have seen more and more business owners using Facebook the wrong way. They are using Facebook like their website and not as a social media marketing platform. There's a big difference. So let’s dive right into this topic.

What is Facebook?
Facebook is a social networking website that makes it easy to connect with people personally and for business purposes. The key here is that Facebook is a SOCIAL MEDIA NETWORKING TOOL and not a website. The focus of social networking is to connect with customers though posting of relevant content and having a conversation with your prospects and current customers.

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Growing a Log Homes Business: 5 Keys to Demolish Your Competition

June 28, 2015 | by Fred Thompson | in Inbound Marketing

This is very simple: If you want to demolish your competition, there are only two ways to do it:

  • Do what they’re doing, only do it better, or more efficiently.
  • Do something entirely different.

Welcome to the world of inbound marketing and leveraging the amazing power of the Internet for growth.

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Double Your Leads in 30 Days for Commercial Cleaning Marketing!

June 16, 2015 | by Fred Thompson | in Inbound Marketing

If you’re like me, you’re tired of getting cold calls for quick fix promos for commercial cleaning marketing. Everyone seems to have something to say (or something to sell).

I’ve been in marketing for about 30 years. I started out in retail and, in time, began to focus more on B2B marketing. I’ve seen a lot of water go over the dam. And probably you have too.

Here's a quick path to success that not only can double your lead generation efforts in a month’s time, but also keep on producing at an accelerated rate as the months go on. You can be confident the tips I’m about to share will work, because not only have they been time-tested in various industries, we have tested them and use them in New Destiny’s marketing as well.

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Construction Marketing Trends: How to Master Personalized Marketing

May 21, 2015 | by Fred Thompson | in Inbound Marketing

Blogging, static content, social media, email marketing, etc., are considered online content. But can you do more with content rather than upload it to the web and let it sit there? The good news is, yes you can – and you can do a lot. Let’s have a look at what you can do with that content using some of today’s marketing software applications.

The top construction marketing trends today are centered in media automation – basically, leveraging the power of online media and software to deliver content your customers are looking for.

One of Hubspot’s marketing directors recently identified five key online marketing trends that we think will drive online marketing for several years to come. The first trend, and the one that we think drives the other four, is personalization.

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Use Your Website to Grow Your Business in the Upper Valley of NH & VT

May 05, 2015 | by Fred Thompson | in Inbound Marketing

Are you a business professional wondering how to grow your business using your website? If so, you can be in for a big win at far less cost or effort than you might expect!

Let’s first look at some reasons why digital marketing can work for you:

Why You Should Use your Website to Grow your Business in the Upper Valley of New Hampshire and Vermont.

  1.  Very, very few of your competitors are using their websites effectively for lead generation. This means, if you take the right steps, you stand a very good chance to get ahead of your competition.
  2. The Upper Valley is a geo-isolated market. There is less to worry about the “big guns” in larger markets going after you with huge marketing budgets. Thus, sometimes, less is more; a little investment can produce huge gains.
  3. Digital marketing, AKA, using your website, social media, etc., is 61% more cost-effective than conventional marketing methods. You can do much more with much less of an investment; your marketing ROI will be improved greatly.
  4. Like #3, most of your competition is doing radio, direct mail, and print advertising.
  5. 89% of people use search engines for purchase decisions. This means your website likely will be your new customer’s first impression about you.
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How to Use a Business Blog to Generate Commercial Cleaning Leads

March 30, 2015 | by Fred Thompson | in Inbound Marketing

Developing commercial cleaning leads through business blogging will produce the best ROI of any promotional effort you can execute. While conventional marketing: publishing print ads, direct mail, and radio spots will produce results, you'll pay, and pay dearly, and those results are difficult to track. And while open and click through rates are decent for professional services businesses, emails don't generate leads.

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Internet Marketing for Commercial Cleaning Companies: 3 Quick Steps

March 26, 2015 | by Fred Thompson | in Inbound Marketing, Commercial Cleaning

Your commercial cleaning company is offing a professional service so you'll want to look viable and professional on the web. But you also want to get the most ROI out of your Internet Marketing spend.

Beside generating leads, Internet Marketing for Commercial Cleaning, in actuality, must engender not only capability, but also trust. Why is that?

Because you are asking your clients to trust their personal affairs or their businesses to you, building an online presense that builds trust is important. You're either going into their physical work environment or into their financial environment. You need to earn their trust.

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