NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Construction Company Website Trends: How to Close More Deals with Inbound

October 18, 2015 | by Fred Thompson | in Professional Services Marketing

Getting leads and converting them into customers still remains the top overall priority of growing a construction company. In our experience, principals in the construction industry break down this one main priority into three sub-priorities, in the follow order:

  1. Get more leads. (We don’t care how you get them, just get them.)
  2. Increase marketing ROI. (Because no matter how we’re getting leads, if we’re not improving marketing ROI, we won’t have the budget we need.)
  3. Close more deals. (Because this is what brings home the bacon.)

If you have another priority in mind, please avail yourself to the comment form at the bottom of this post. I, and about everyone else, would love to hear from you.

Let's see how to get more leads, get better ROI, and get better at converting leads into customers.

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Optimise Your Headlines and Images for Professional Services Website SEO

May 14, 2015 | by Fred Thompson | in Professional Services Marketing

We’ve touted the adage, “content rules,” over and over again when it comes to publishing blogs and social media for professional services companies. And it’s true, “content rules,” but good content needs to be paired with well-optimized titles and images. Why? Because titles and images (and ALT tags) are the things that first catch the attention of both readers and search engines alike.

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Why UX is Critical for Professional Services Website SEO

April 30, 2015 | by Fred Thompson | in Professional Services Marketing

Like you, we also get annoyed with industry buzz words. But it’s good to know this one for two reasons:

  1. You’ll know what a web designer is talking about.
  2. Your knowledge will trigger ideas for your next website redo.

UX stands for “user experience.” The term has become a subset of web design and digital marketing. There is somewhat of a cult-like following of the term, but for professional services website SEO, let’s keep it simple.

In the earlier days of marketing  professional services companies online, a website was, more or less, a digital signpost displaying your services and why everyone should want to buy your services. Today, professional services company owners, who are looking for success, are looking for trends that produce results, that is, customers of course.

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How Non-Mobile Websites Kill SEO for Professional Services Companies

March 22, 2015 | by Fred Thompson | in Professional Services Marketing

For the past couple of years, the SEO industry has been saying a lot about the need to have a responsive, mobile-ready website. We are amazed that so many of our smaller competitors are still building non-mobile websites. We just scratch our heads.

SEO for professional services companies carries the added weight that professional services should be just that: professional. So, not only will having a poor or outdated website hinder new business, there's that little thing called "image" to consider. We might call "mobile-ready," "business-ready."

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SEO for Professional Services Companies: 3 Main Keys to Success

March 19, 2015 | by Fred Thompson | in Professional Services Marketing

Your website serves as the ultimate foundation to any digital marketing strategy. Any website that cannot be found easily by both search engines and real people will cost you - in dollars lost to your competition.

Since search engines change algorithms so frequently, SEO best practices change over time, so it's important to keep up with the latest techniques to get the most juice out of your optimization.

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What Does Linkin Park Have in Common with Marketing Culture?

January 27, 2015 | by Fred Thompson | in Inbound Marketing, Professional Services Marketing

Of the many facets of marketing today, the one that most marketers fail to consider is culture. You know what culture is, right? Dress codes, likes and dislikes, things that bring you joy or pain, the food you eat, your ideals and values. Even your integrity. "When I talk about 'culture,' I mean the world happening outside the company’s walls" @robfields.

So what about Linkin Park? Everyone (well, those part of that culture), are familiar with the band's success and appeal. Those outside of that cultural realm probably have never heard of Linkin Park. Is Linkin Park worried about the people who've never heard of them? I'll bet not. Why not? Because there is a sufficient market size within their culture - the culture to which they belong and to which they are reaching. 

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Five Great Tips for Commercial Cleaning Marketing Online

January 04, 2015 | by Fred Thompson | in Professional Services Marketing

Times have changed. And so has marketing, especially the cleaning industry, and specifically, commercial cleaning marketing online. Why? Because the cleaning industry has been considered "low-tech" in the past. Industries that have defined themselves as low-tech often are the last to adopt innovative marketing practices to gain new leads. If your competition is asleep, and you wake up, you win. Right?

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Fine Tuning Your Process of Generating Commercial Cleaning Leads

January 02, 2015 | by Fred Thompson | in Professional Services Marketing

In another blog, How to Overcome the Top Five Commercial Cleaning Marketing Challenges, I wrote about the growth challenges that a commercial cleaning business faces. Generating commercial cleaning leads requires specific strategies in the digital age, specifically, moving away from conventional marketing toward inbound marketing. We're going to go over those inbound strategies and do some fine-tuning with a goal to better understand how to develop commercial cleaning leads. 

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