Task: Optimise (SEO) a landing page to get more conversions.
Time to complete the task: 45 minutes.
Cost of software: $0.
The main purpose you should have a website is to generate business. A poorly optimized website won't get traffic and won't generate many leads. SEO is the practice of getting your website content found. Sadly, SEO is one of those mythical terms, but if you sift through all the hype on the Internet, SEO can be reduced to two simple tasks:
- Find out what’s broken.
- Fix it.
Why focus on SEO in the first place?
- To get leads, you must get found.
- The Internet is getting more and more cluttered with content each day. To be successful, you need to stand out from the crowd.
- SEO for professional services companies in even more crucial because your key customer base is very discerning.
How do you attack these issues? You need software (apps) that will look at your website and tell you what needs attention. Fixing issues is far easier than finding out what’s wrong.
We use Hubspot as our core software. If your focus is on growing your business—marketing, then of the 230 or so other marketing automation apps out there, we believe Hubspot is the one of choice. And it’s not even the most expensive.
But aside from our foundational app, here's another app that can be of immense help for SEO for professional services companies—and the fully functional version is totally free. Here’s how to get up and running in just minutes: