NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why Commercial Cleaning Marketing Never Works Out the Way You Plan

March 25, 2017 | by Fred Thompson | in Web Development, Inbound Marketing, Content, Social Media

“Social Media marketing is an increasingly important asset for your business in getting found by your potential buyers on the web.” Source Forbes 8/11/2014 

I am sure that you have heard of Facebook by now. With 1.3 billion users on Facebook worldwide and an impressive 22% growth from 2012 to 2013 and even more from 2013 to 2014, why wouldn’t you be on Facebook promoting your business? I will admit I have been a Facebook user (or addict) for a while now. There is something that just fascinated me about how all of it worked and how quickly you could interact with your customers online. But one of the biggest challenges that I have seen for the past decade are businesses using Facebook the wrong way to promote their business online.

Now I thoroughly understand that everyone is not a technical genius and understanding Facebook or Social Media may not just instantly assimilate into your brain. We all have great plans, but they don't always work out the way that we planned them. Most social media gurus miss even some of the basic steps in Commercial Cleaning Marketing. So here is a great new discovery or just a friendly reminder on how to really attract people for your Commercial Cleaning Business.


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8 Link-Building Tips to Grow Your Inbound Marketing for Log Homes

March 22, 2017 | by Fred Thompson | in Inbound Marketing, Content, Social Media

What are outbound links? How do links really affect Inbound Marketing for Log Homes businesses? All these questions are often confusing and leave people pondering what you really should do within their website.


An online business that doesn’t generate inbound links is like a car without gas. It exists but doesn’t work. It can’t go anywhere. So how can you generate links? The reality is that you can’t. One of the most recent strategies that has developed in recent years is purchasing links from services that promise you great SEO/Search results. They promise the moon, taking your money each month, but these types of links will not help you on the whole. In fact, they will do more harm than good. Google recognizes these types of links and will penalize you for using them.

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5 Marketing Research Tips to Get Leads Through Social Media

March 13, 2017 | by Fred Thompson | in Social Media, Professional Services

The biggest issue for many social media marketers today is how to get leads through social media. To understand the marketer’s dilemma, multiple questions have to be answered first.

  • Which networks are your customers on?
  • How do you get your customers to engage with your brand?
  • How do you get customers from social media back to your website?
  • And most importantly how do you convert your visitors into leads through your website when they are there?

By looking at the social pages and trends on social networks and what is working we can determine where and who we should be marketing to. Here are five marketing research tips that will help you to determine just that information.

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How to Measure Social Media ROI for Professional Services Marketing

September 24, 2016 | by Fred Thompson | in Social Media

Revenue is the ultimate indicator of success for social media marketing for professional services, but depending on your sales cycle, it can be many months before you have closed customers from a social media campaign, making it difficult to measure. 

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Why Does My SMB Marketing Need a Buyer Persona?

April 15, 2016 | by Fred Thompson | in Social Media

If you have done any type of SMB Marketing, chances are you have heard the phrase "buyer persona." Buyer personas seem like the hot phrase for the past 2-3 years. Whey are they so vital to marketing your business?  

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The 5 Top Social Media Trends for Tech Companies

November 23, 2015 | by Fred Thompson | in Social Media

Any good inbound marketing plan will include publishing to and interacting on social media. Do you want to get leads for your tech company? Social is one really good way to do it. Here are a few good reasons to use social media for lead generation:

  • A significant percentage of new leads will come through social networks. What I mean is, the first touch can occur on social.
  • Posting links to new blog articles drives traffic to your blog.
  • Some leads will prefer to interact with you first on a social network like Twitter. If that’s where they are, then that’s where you need to be also.

Social media trends for tech companies have changed for one main reason: Buyers’ habits have changed. Customers on the Internet are more savvy. They don’t want to be sold; they want to be educated and led to buy. While these two concepts may sound similar, they’re not. Social marketing trends center around positioning. If you position yourself to be helpful, you’ll attract leads. If you position yourself to be promotional or pushy, you’ll push your leads right off your page.

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Use Linkedin to Get Professional Services Leads Through Social Media

October 24, 2015 | by Fred Thompson | in Social Media

Social Media is a relatively new media format. Yes, that may surprise some of you, that social media is approximately only 18 years old. Social media started around the time that AOL got on the scene and became popular around 1997 when AOL started its instant messenger service.  Now there hundreds of social media channels to connect with people for personal and business purposes. According to Pew research group as of 2014 74% of online adults use social networking sites.

  • 71% of adults use Facebook
  • 23% of adults use Twitter
  • 26% of adults use Instagram
  • 28% of adults use Pinterest
  • 28% of adults use LinkedIn 
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Get Professional Services Leads Through Social Media With Twitter

October 21, 2015 | by Fred Thompson | in Social Media

Twitter is one of the many social media tools to find potential customers. Twitter can be used for B2B (Business to Business) or B2C (Business to Consumer). One the easiest way to create lead generation today on the Internet is to create a free resource that is interesting to your potential customers. Those resources can be an e-book, white paper, informational video, or a case study (report). You want to focus on the awareness or consideration stage of the buyers journey to get them closer to a lead. Here are some tips on getting people closer to a lead.

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Social Media Trends for Construction Companies: How to Get Leads

September 27, 2015 | by Fred Thompson | in Social Media

Getting leads seems to be one of the more mysterious feats that even larger construction companies face today. Yet within the whole scope of marketing, getting leads can be among the easiest and most fun things to do.

Finding success with current social media marketing trends for construction companies today requires a change in thinking. Today, you can’t sell. Selling is dead. Buying leads is dead. Cold calling is dead. Interrupt advertising is dead. Just stop doing these things.

To grow your business in today’s market, you must attract and then empower customers to buy. Do that, and they’ll buy, and buy from you. 

Let's Get Social

It's possible to get a lot of traffic from social media. Even if you're not doing inbound marketing, social media could become one of the greatest drivers of traffic to your website.

If you are executing an inbound program, organic traffic from your inbound blogging will always produce more leads than social will—but you’re putting more effort into your blog than you are with social. For your time investment, social networking will be a great source of leads and it plays nicely with an inbound program. Let's see how this works.

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Social Media SEO: Driving Traffic for Professional Services Marketing

August 23, 2015 | by Fred Thompson | in Social Media

Normally, we think of SEO as on-page SEO, using personas, titles, keywords, and optimizing site pages and active content pages (your blog) to drive search traffic to your website.

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Growing a Log Homes Business Through Setting SMART Goals

February 17, 2015 | by Fred Thompson | in Social Media

What are your marketing goals for next quarter or even for the rest of this year? It’s never too early to start planning your business goals for next quarter.

Growing a log homes business by setting marketing goals is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond.

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5 Ways to Kill SEO for Professional Services Companies

February 11, 2015 | by Fred Thompson | in Social Media

Trying to get found on the Internet? Don't worry, you're not alone.

While all SEO tactics will work in similar ways for all industries in general, some tactics are more relevant to professional services companies, like having information-rich content.

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