NDM Blog

Articles About SMB Inbound Marketing to Help You Get More Visible, Generate Traffic, Capture Leads and Convert Leads into Customers.

Why Commercial Cleaning Marketing Never Works Out the Way You Plan

March 25, 2017 | by Fred Thompson | in Web Development, Inbound Marketing, Content, Social Media

“Social Media marketing is an increasingly important asset for your business in getting found by your potential buyers on the web.” Source Forbes 8/11/2014 

I am sure that you have heard of Facebook by now. With 1.3 billion users on Facebook worldwide and an impressive 22% growth from 2012 to 2013 and even more from 2013 to 2014, why wouldn’t you be on Facebook promoting your business? I will admit I have been a Facebook user (or addict) for a while now. There is something that just fascinated me about how all of it worked and how quickly you could interact with your customers online. But one of the biggest challenges that I have seen for the past decade are businesses using Facebook the wrong way to promote their business online.

Now I thoroughly understand that everyone is not a technical genius and understanding Facebook or Social Media may not just instantly assimilate into your brain. We all have great plans, but they don't always work out the way that we planned them. Most social media gurus miss even some of the basic steps in Commercial Cleaning Marketing. So here is a great new discovery or just a friendly reminder on how to really attract people for your Commercial Cleaning Business.


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Website Designs That Kill the SEO of Professional Services Companies

May 19, 2016 | by Fred Thompson | in Web Development

Introducing SEO-destroying “One Page Wonder” Websites

Infinite Scroll or “One Page Wonder” websites are becoming the rage, mostly among graphics-happy designers. These website templates display complex web content in one long page rather than paginated into distinct pages of unique content.

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How to Create Tabbed Posts Navigation for Hubspot COS Blog Sidebar

December 15, 2015 | by Fred Thompson | in Web Development

If you’re used to having a blog on WordPress, you’re accustomed to allowing visitors to index your blog posts by parameters such as date, popularity, and by category.

Hubspot’s COS is not only an ultra-powerful web and marketing platform, its ability to add customization is also nearly limitless. Here’s a tutorial on how to add tabbed indexing of blog posts to a sidebar widget—in the growth-driven design circles, this add-on affectionately is called, “Tabber Tabs.” We’re using this code on our website. Just take a look at the sidebar to the right.
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How to Begin a Growth-Driven Design Website Redo Process

December 10, 2015 | by Fred Thompson | in Web Development


The business owners and marketers I speak with would define, “perfect,” as a website that both captures leads and thus becomes their best marketing investment. This is the world of growth driven design.

A website is the sum of its parts no matter how you view it—whether its structure of header, content, sidebars, and footer—or its marketing components of user experience (UX), search engine optimization (SEO), and conversion rate optimization (CRO). Growth-driven design encompasses all of these elements and yields a website that will do one thing very well: grow your business.

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Growth-Driven Design: How to Get the Most ROI from Your Website

December 08, 2015 | by Fred Thompson | in Web Development

Of all the tactics in the very large arena of marketing, the most undervalued one is your company website. Old concepts die hard. Back in the 90’s a website was sort of an online version of a business card. The web industry coined the term, brochureware—a derogatory term today.

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Your Website is Broken: Fix it with Growth-Driven Design

November 18, 2015 | by Fred Thompson | in Web Development

Outbound or traditional marketing is dead. Traditional website development is also dead. Since the foundation of any digital marketing engagement is a website, wouldn’t this make sense? An inbound marketing engagement without website conversion optimization is never going to deliver the results you are looking for.

“We often hear people say they paid a lot of money to build the site, and it hasn’t resulted in any new business. It’s so common that people think a redesign alone will get them more clients.” Lisa McDermott @LisaJoyMcD, Stratus Interactive.

While user experience, having a nice looking site with good navigation, having a mobile-ready site, and keeping your messaging up to date are all vitally important, those things alone won’t capture leads. Why not? Because people simply expect those things. They're the minimum standards now. Shockingly, it all works in reverse: If you don’t have the things I just mentioned you could lose current customers. Times have changed and so have buyer’s habits and expectations.

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Growth-Driven Design: Latest of Construction Company Website Trends

November 01, 2015 | by Fred Thompson | in Web Development

Your Website is Broken!

The truth is, most every website on the planet is broken in some way. But I’m not talking about the look and feel or functionality, or colors, number of pages, ease of access or any other typical issue. I’m talking about purpose. The top construction company website trends all relate to purpose. Why have a website with no defined purpose?

Business people frequently call us to inquire about fixing their old website or getting a re-do. We like to spend some time listening to their pain points but then we’ll always ask one simple question: "What do you want your website to do for you?" Most of the time they’ve never been asked that question before—ever.

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Using Heat-Maps to Improve Professional Services Customers Experience

October 02, 2015 | by Fred Thompson | in Web Development

Heatmaps, what the heck are those? For all of you that have not heard of this terminology before, here is a quick explanation: Heatmaps are part of the HotJar SaaS software suite. A heatmap works like an infrared camera, always looking at your website. Anytime a visitor lands on your website, the heatmap will track them.

What value is there in tracking vistors' movements in your website? Because when you do so, you can now tell what your customers really want for textual and visual content.

Here's just one example of how a heatmap can be used:

We use heatmaps in growth driven design to tailor professional services websites to their customers interactions. Your website needs to focus on the customer's needs more than anything else. By knowing visitors' habits, you can taylor content, where the content is positioned, and make content actually work to generate leads—all giving the customer the best possible website experience.

Why should you give them the best experience?

You should give your customers the best possible experience because they are in control. It used to be that the seller had control of all of the information. Now the buyer has all the control because of the vast amount of information on products and services. You have to earn a buyers (customers) trust. How you do that is providing the best possible experience through growth driven design and hubspot. Today it is a seller beware market not a buyer beware market.


Here are how heatmaps work: 

In this heatmap, you can see the colors ranging from blue to red. This is the same type of scale that is used in an infrared camera. Blue representing cold (almost no movement) and red representing (a lot of movement). Here are the three major elements that heatmaps track in a website.

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8 Easy Steps on How to Begin Implementing Growth-Driven Design

September 24, 2015 | by Fred Thompson | in Web Development


You’re probably used to the process of launching a website redesign: You pick your favorite design agency, tell them what you want, pick a new style, and away you go. This highly annoying, shoot in the dark process normally takes three months. It will take a lot more time if you agree to take on some of the content work, because you won’t have the time for that.

This old, traditional website redesign playbook is totally dead. Here’s why it’s dead:
  • Expectations are miss-aligned or never stated. You may have some hopes for business growth, you’re designer may have some ideas, but not only are they never stated, no one really knows what to expect anyway. There are no metrics, no lead intelligence, no trends research, and no plan for future changes or adjustments to the website.
  • The new website starts to depreciate as soon as you drive it out the door. Sounds like a new car, doesn’t it? Static, traditional websites build website traffic for a little while, but then they begin to grow stale. So then after a year or two, maybe three, you contract for another redesign and the cycle begins all over again.
  • The traditional website design model is too expensive. You pay it all upfront and, worse, have no idea of the marketing ROI you should achieve. It becomes like the electric bill—something you just have to pay for.

Growth-Driven Design fixes these issues and more. Your website will be built with good goals at the start, and continually improved so that it never grows stale. Here’s how to get going:

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The One Workflow That's Essential for Professional Services Marketing

September 22, 2015 | by Fred Thompson | in Web Development


Marketing automation, also called workflows, forms the “missing link” between a lead coming into the top of the funnel and moving to the middle of the funnel. Workflows are also a key component of professional services marketing and for other verticals aggressively looking for leads through inbound marketing.

The Scenario

A visitor finds a great article on your website. He or she then:

  1. Clicks on a call-to-action (CTA).
  2. Is taken to a landing page.
  3. Views a gated, premium content offer you have (a white paper, e-book, case study, etc.).
  4. Downloads it.
  5. Because heor she needed to supply some information to get the content offer, you now have a lead in your database.

But now what do you do?

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Website Shootout: 8 Reasons Why HubSpot COS Demolishes WordPress

September 20, 2015 | by Fred Thompson | in Web Development

WordPress, as a web design platform, has ruled the web design industry for many years. Starting out solely as a blogging platform, the software has evolved to its current iteration as a full-featured and very popular platform.

Fueled by the gazillion templates and plugins available (many are free), the software has steadily grown in popularity.

But does free, or popular, or trendy always equate to best? The question I’m always asking is: Will my choice or decision grow my business by getting me more leads or making my online marketing any easier?

This debate is not new. Savvy marketers are always on the lookout for the best tools to solve their marketing challenges. Don’t take my word as the end-all of the debate. Do a Google search for “Hubspot vs WordPress” and see what you find. After you do your research, please share your comments below!

We’ve been WP fans for many years. We’ve developed many WordPress websites, have modded templates, built one plugin and have CSS modded a great many others, but now we are questioning if WP is the best CMS choice for those who want to grow their businesses.

Here are 8 reasons why we think why Hubspot is a better choice than WordPress from the perspective of business growth.

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4 Facts About Website Design That’ll Make Your Hair Stand On End

August 03, 2015 | by Fred Thompson | in Web Development

Been thinking about a website re-design for your business? If so, great—because your website is the absolute first and best step you can take for your marketing strategy.

You may be aware there are a dizzying array of companies and online resources who are screaming to help you to get going on that website re-do. This vast selection however, tends to make a savvy business person even more cautious. If you’re that business person? If so, your caution is warranted. Here are four key questions that you should ask any website designer when you sit down for that consultation.

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