Inbound marketing is a relatively new marketing methodology that attracts leads rather than pushes advertising at them. Inbound leverages the power of the Internet and intersects buyers where they are in their journey to find you and your products or services. Inbound is effective at every stage of the sales funnel.
According to recent data, inbound marketing is still a new concept to many individual companies, but it’s no longer a new trend—the principles are now well-entrenched. This year, you should have some sense of urgency to start doing inbound or to ramp up your tactics from your previous years’ engagements.
The urgency simply comes from the success you will achieve if you get ahead of the crowd. In many verticals like construction marketing or tech marketing, many of your competitors have not yet caught on. Many are starting to engage in content marketing, but content marketing alone is not inbound marketing. It’s a piece of it but not the whole pie.
If you have no competitors, great, you can relax. But as you know, this is not the real world. When our agency started inbound marketing, we were the only show in town. But not today. We are watching our competition very closely and you should too.
How to Get Started with Inbound Marketing
1) Sell Yourself
Download our State of Inbound Report. You need to be convinced yourself first. Inbound is a long game. You don’t just go out and buy it and see the results tomorrow. Inbound is like a marathon. Our report is loaded with data that will show you why inbound attracts leads and delivers far more positive marketing ROI than traditional or outbound marketing.
2) Set Goals
Successful companies forecast out for several years. If you haven’t been setting attainable growth goals, start now. The core tactics of inbound center around goals. If you just do marketing without a targeted direction, you’re shooting in the dark. You can become successful accidentally through gutsy hard work, but you’ll become more successfully by setting goals and working hard to achieve them.
Download our S.M.A.R.T. goals template to get started.
3) Get a Free Marketing Analysis
Most agencies will give you a free analysis. We do too. Why not take advantage of the free stuff? We prepare a quick report, and then chat with you for 30 minutes about it. Simple. You’ll get a very good idea of your challenges, how to overcome them, and the level of success you should expect from an inbound marketing campaign—as well as what it will cost to get there.
4) Pay for a Comprehensive Inbound Game Plan
Maybe you’ve done all the free stuff and you’re sold on inbound but you’re not quite ready to shell out a monthly retainer. Or you’re not sure if your internal staff can handle the load or how many FTEs it will take to launch an effective campaign. Getting a game plan would be your final step to buy-in.
A good inbound game plan will lay out absolutely everything you’ll need to, a timeline of doing it, and the results you should expect. An inbound game plan is a 30-40 page report that can take 60-90 days to complete. It will form the foundation of all that you’d need to do to become successful with inbound.
Remember, don’t delay and don’t let your competitors get ahead of you!
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